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Product Test

Do you wish to launch new product or update existing one?

Product testing - independent product tests we send for upgrade of product characteristics and design, its packing, competitiveness and etc. Analysis is based on assessment of different consumption characteristics of product. This research is also sometimes used as pre-design research for the development of new product - one of the most intellectually complex research products, which requires high detail and at the same time integral knowledge of market and consumers (it is necessary to asses potential demand and risk level of new product launch).

The Main complexity is that the product does not exist yet, so that assessment is done on the following components:

  • concept
  • ideology
  • sketch development
  • future advertisement strategy and etc

For already existing product demand in testing becomes actual. From time to time this product requires upgrade, update of consumer properties, packing can be morally outdated, competitive environment can change, use practice can change. Information necessary for readaptation of product to market demands, can be received via its testing (including benchmark) during which consumers and/or experts asses it by set of paramenters, which depends on research objectives.

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Media monitoring service

Watch news - stay online!

Media monitoring service - watching mass media messages, which correspond to given subject.

Media monitoring service is used:

  • for researching effectiveness ofPR - and advertisement campaigns,
  • development of created by mass media "portrait" of organization and personnel,
  • assessment of public response to this or other action,
  • follow actions of other companies or individuals.

As a rule, mass media monitoring includes the following phases in itself:

  • Observation of a number of potential sources (TV channels, radio-stations, serial print publication and etc.);
  • Keeping found material;
  • Filtration and categorization;
  • Transfer of collected material for further analysis.

Media monitoring service can be:

  • part or full text or full article of serial print or internet publication,
  • clipping (paper or electronic document, which includes graphic presentation of article in the form that it was originally printed),
  • transcript of on-air broadcasting,
  • video- or audio recording of broadcast,
  • off the air reference,
  • statistical survey,
  • digest.

TEC research - We will help you to make correct decision!

Retail audit

Correct beginning is a pledge for success!

We offer Retail Audit in Azerbaijan as one of our services. Retail Audit is a regular research, which is conducted in retail points of sale. At the bases of research there is collection of information about prices, slate, reserves, sales, availability of advertisement materials for each of the researched product category in points of sale, included in selection.

Retail trade audit is an effective tool of company's market position and competitors activity monitoring, related to marketing complex.

Retail audit allows to fully asses market situation on the following directions :

  • Sales volume, dynamics and forecast,
  • Regional differencies in consumption
  • Market segmentation and search of new gaps
  • Positions of main players: sales, market share, distribution, production portfolio structure, leading brands

As a rule, mass media monitoring includes the following phases in itself:

  • Observation of a number of potential sources (TV channels, radio-stations, serial print publication and etc.);
  • Keeping found material;
  • Filtration and categorization;
  • Transfer of collected material for further analysis.

Media monitoring service can be:

  • part or full text or full article of serial print or internet publication,
  • clipping (paper or electronic document, which includes graphic presentation of article in the form that it was originally printed),
  • transcript of on-air broadcasting,
  • video- or audio recording of broadcast,
  • off the air reference,
  • statistical survey,
  • digest.

TEC research - We will help you to make correct decision!

Census

Census in Azerbaijan

  • Penetration into the existing market with new product;
  • Entry to the new (geographical) markets with existing or new product;
  • Establishment of new retail network;
  • Optimization of sales representatives' work;
  • Planning of distribution route;
  • Identification of new potential sellers;
  • Get information about a structure of region's retail network

Type of information received:

  • name;
  • detailed address;
  • type of trade (supermarket, kiosks, grocery stores, magazines in bazaars, street traders, HoReCa and others);
  • specialization;
  • trading hall area;
  • number of cash register;
  • type of service;
  • presence of bar-code scanner;
  • number of refrigerators and freezers in trading hall;
  • proposed product slate (list of product categories);
  • contact person, telephone number, fax (if available);
  • presence of advertisement materials inside and outside points of sale.

Phases of work:

  • 1.Formulation of targets and tasks;
  • 2.Preparation of running schedules - separation of city to squares for full round;
  • 3.Instructing censurs - thorough training is conducted on all components of work;
  • 4.Conducting census - in accordance with running schedules, if necessary photo-report gets developed;
  • 5.Sampling test - for each of the routes selective control of censurs work is done;
  • 6.Preparation of final report - on the results of audit, analytics of the agency prepare full report (Acces, Excel data base and others).

Censusis a base tool for studying retail, based on which strategic plans for promotion of products, development and restructure, if necessary, of distribution networks. Panels for execution of Retail Audit (Retail audit link) are formed in accordance with the results of census.

As a result of research you will get qualitative (types, areas, shops range) as well as quantitative (number of shops) complex information about city's (countries), trade infrastructure, as well as detailed information about each market player.

This instrument is vital if you plan to enter new regions with the purpose of business expansion and increase of sales volume.

TEC research - We will help you to make correct decision!